Agile Equity: Transactions

Boston, Massachusetts
September 24, 2002

Cosmic Blender, an award-winning developer of video and interactive learning and marketing solutions, has merged with the Boston office of Broad Street Inc., the global strategic and creative services agency. The merged company, Broad Street - Boston, is a multi-faceted creative services agency offering the New England market corporate communications, marketing, and learning solutions that combine a mix of strategy-driven disciplines - corporate events, video, interactive, design and branding, and print collateral. Broad Street - Boston is headed by Vice President and General Manager Lee Rubenstein. Cosmic Blender's founder, Bill Churchill, joins the Broad Street team as Director, Broad Street - Boston, playing a key management role.

David H. Dreyfuss, Broad Street's founder, President and CEO, said, "This merger adds an exceptionally strong creative team to the Broad Street family, enhancing the services we've been providing for the past 20 years to New England companies such as Biogen, John Hancock, and Houghton-Mifflin. Clients today want a multi-disciplined expertise, and we believe our offering is the model for the creative services agency of the 21st century."

"We're looking forward to being part of a company that represents the evolution of the marketing communications agency model," explained Cosmic Blender's President and founder Bill Churchill. "Our strength in applying storytelling, creativity, and technology to customized e-learning solutions, combined with Broad Street's complementary services and global resources, will create a robust company uniquely positioned to help our clients meet their complex communications challenges."

Broad Street - Boston's General Manager Lee Rubenstein commented, "We intend to change the face of corporate communications, marketing, and learning by redefining how a partner who delivers creative, service, and strategy ought to perform. The merger with Cosmic Blender strengthens our presence in this market and significantly expands the capabilities we offer our clients."

Cosmic Blender is an 18-year-old digital media agency that develops media-rich interactive marketing and learning solutions, delivered via the web, CD-ROM, video, and PDA, for major corporations such as Avid Technology, Converse, Deloitte & Touche, Royal Caribbean Cruise Lines, Starwood Hotels and Staples.

Broad Street Inc., founded in 1981, is a creative services agency specializing in the planning and execution of corporate meetings and events; film and video projects; learning solutions; and interactive, design and branding projects. The company, which is headquartered in New York with offices in Boston and London, serves clients in the financial services, entertainment, technology, consumer products, and pharmaceutical industries, including Accenture, AOL Time Warner, Vivendi Universal, AT&T Wireless, Credit Suisse First Boston, GE Capital, Merck, and Pfizer.

For further information, contact:

David H. Dreyfuss, President and CEO
Broad Street
920 Broadway
New York, NY 10010
212.780.5700